Oxford DataPlan's proprietary receipt panel, advertising panel, and flight/cruise datasets are the asset your Series A underwrote. Under IAS 38, they carry zero. The entire value sits in the going concern — until the next round prices the company.
Under IAS 38, internally generated intangibles are expensed as incurred. The data asset — the receipt panel, the advertising panel, the flight and cruise datasets — carries zero. The entire value sits in the going concern. That's fine until the next round prices the company.
| Source | Type | IAS 38 Basis | Carrying Value |
|---|---|---|---|
| Global Receipt PanelConsumer transaction receipts | Proprietary, in-house | Internally generated → expensed (IAS 38.54) | £0 |
| Advertising Agency Panel15,000+ ad brands | Proprietary, in-house | Internally generated → expensed | £0 |
| Flight DataAirlines sector tracking | Proprietary, in-house | Internally generated → expensed | £0 |
| Cruise DataCruise line tracking | Proprietary, in-house | Internally generated → expensed | £0 |
| Website Scraping / Tech StackTechnographic analysis | Proprietary, in-house | Internally generated → expensed | £0 |
| UK Transaction DataCard spending, purchase data | Exclusive partner | If purchased outright: capitalise. If licensed (term): expense. | £0 – cost |
| Advertising IntelligenceAd spend, brand tracking | Exclusive partner | Same as above | £0 – cost |
| US Transaction DataUS card / purchase data | Mixed exclusive / non-exclusive | Non-exclusive: expense. Exclusive: depends on contract. | £0 – cost |
| South Korean Transaction DataKR card / purchase data | Non-exclusive | Licensed → expensed | £0 |
| App Data / POIMobile, location-based | Non-exclusive | Licensed → expensed | £0 |
| FactSetFinancial data, Schedule A | Third-party licensed | Subscription → expensed | £0 |
Total data asset on balance sheet: £0 (or the residual cost of any outright-purchased exclusive feeds, which is negligible relative to the asset's revenue-generating capacity).
The Companies House filings (Jul–Sep 2026) — new director, share class restructuring, variation of rights, fresh articles — indicate a new financing event is in preparation.
The key insight: when a Series B investor (or an acquirer) prices the company, the data asset's standalone value must be separated from the going concern. Right now, there is no formal valuation of that standalone value. The receipt panel, the advertising panel, the flight and cruise datasets — the assets that make Oxford DataPlan defensible ("pod shops cannot buy our upstream sources directly") — have no number attached to them. That number is what the next round needs.
Maps every data source to its IAS 38 treatment. Confirms what carries and what doesn't. Identifies the one narrow window where a source could be capitalised (an outright purchase of an exclusive feed) and why it almost certainly isn't.
No call. No NDA. No follow-up.